Privacy.
What Sance collects, why, who else handles it, and how to have it removed. Last updated 26 October 2026.
Who we are
Sance Solutions is a sole trader business (enskild firma) run by Vilgot Borglund in Borås, Sweden. It is responsible for the personal data described on this page. For questions or requests, email vilgot@sanceai.com.
What we collect and why
- Visiting sanceai.com. There are no analytics or tracking cookies. Our host keeps standard server logs, such as your IP address and browser.
- To run the site and keep it secure (legitimate interest).
- Booking a call: your name, email and anything you write, handled by Cal.com.
- To arrange the call you asked for.
- Downloading a kit: your email and, if you give it, your first name.
- To give you the download and to email you when there is a new video or kit, as the form says (consent). Every email has a one-click unsubscribe.
- Contacting companies: a person's name, role and work email, and public facts about the company, such as its website, size and industry from public company registers and job ads.
- To offer our services to companies we think we can help (legitimate interest). Reply or unsubscribe and we stop.
- Pages we build for a company at sanceai.com/for/…: made from the company's public website. We record when a page is opened and what is done on it, with the browser type.
- To follow up with that company. A page is removed 30 days after our first email, unless the company asks to keep it.
- Replies to our emails.
- To answer them. An AI service drafts the answer and a person reviews it before anything is sent.
- Our clients' data, when we build or run a system for them.
- Handled as set out in our agreement with that client.
Google user data
Sance AI OS is Sance's internal tool. It connects only to Sance's own Google accounts and reads, without changing anything, our YouTube channel's statistics and the receipts in our Gmail, for our own reporting and bookkeeping. That data is processed on our own computer and, to write the analysis of our channel, by Anthropic's Claude. Receipts are stored in our accounting system. None of it is sold, shared with anyone else or used for advertising.
Sance AI OS's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Who else handles it
We use these services to run Sance: Vercel and Modal (hosting), Instantly (sending email), QuickEmailVerification (checking that an address exists), Anthropic (AI drafting and analysis), Cal.com (bookings), Google Workspace (email and documents), Telegram (notifications to us) and Visma Spiris (accounting). We don't sell personal data.
Several of these providers are outside the EU. Where a provider offers it, we rely on its data processing terms, such as the EU–US Data Privacy Framework or the EU standard contractual clauses.
How long we keep it
Company pages: 30 days after our first email, unless the company asks to keep them. Kit emails: until you unsubscribe. Outreach contacts: while the outreach is relevant, and never after you ask us to stop, when we keep only your address on a do-not-contact list so it doesn't happen again. Server logs: as long as our host keeps them.
Your rights
You can ask to see the data we hold about you, have it corrected or deleted, limit or object to how we use it (including, at any time, to direct marketing), get a copy of it, and withdraw consent you have given. Email vilgot@sanceai.com and we will answer within a month.
If you think we have handled your data wrongly, you can complain to the Swedish Authority for Privacy Protection (IMY) at imy.se.